The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound or click here to buy it directly from us ...
With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.
LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...
With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...
Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key decision-makers. Many of them need your law firm. The question is whether they’ll ...
Clever puns that play on sexuality are great for brands that are selling sexual wellness. Why would a fintech company lean on it?
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