With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...

LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.