Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

To strengthen brand protections and media effectiveness on its platform, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify. Now, the social B2B app will offer ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. The post For ChatGPT ads, behavior matters more than targeting appeared ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.