Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Are you using LinkedIn? Chances are good that the answer is yes. LinkedIn has continued to grow year after year since 2017. Because it continues to serve as a resource for job seekers, it continues to ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

1. Deep dive into your audience’s profile. 2. Build an impressive LinkedIn profile. 3. Harness LinkedIn’s advertising muscle. 4. Build relationships through active engagement. 5. Continually measure ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.