LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal ...

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

US, UK and Germany lead LinkedIn's global ad revenue LinkedIn adds over 70 publishers and creators to BrandLink Video uploads on LinkedIn rise over 20% as of July Aug 25 (Reuters) - LinkedIn is ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens. LinkedIn is rolling out a suite of new video advertising ...

To strengthen brand protections and media effectiveness on its platform, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify. Now, the social B2B app will offer ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

A no-nonsense tutorial on how to upload & post a native video on LinkedIn on Phone & Computer in 2020. A LinkedIn native video is important to get views and engagement for your video marketing. You'll ...