SAN FRANCISCO--(BUSINESS WIRE)-- Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences ...

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can ...

Imagine your big night out on the town being completely planned and paid for with no more than five taps on your mobile phone. The seconds and minutes saved may seem trivial, but aggregated across ...

Apple is today announcing some updates to its Digital Markets Act compliance plan in the European Union, with changes to external linking that give developers more freedom to direct customers to ...

Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not have ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, ...

App advertisers are no longer required to implement deep linking to run App campaigns for engagement, Google Ads announced Monday. As a new option, advertisers can select “Set to app homepage” during ...

Third-party app developers now have a method to push users to external purchase options, but with enough caveats that the in-app option may be preferable. Apple's case against Epic has finally ...