Now that mobile deep linking — the process of linking into specific sections of apps — has started to become widespread, it’s increasingly clear that apps should never have been isolated from one ...

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand ...

SAN FRANCISCO--(BUSINESS WIRE)-- Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences ...

Apple is today announcing some updates to its Digital Markets Act compliance plan in the European Union, with changes to external linking that give developers more freedom to direct customers to ...

Imagine your big night out on the town being completely planned and paid for with no more than five taps on your mobile phone. The seconds and minutes saved may seem trivial, but aggregated across ...

When content in a mobile application doesn't have the correct code, it's hidden from searches on the rest of the Web and across devices. Deep linking lets you click a link in an app or mobile Web site ...