Apple is today announcing some updates to its Digital Markets Act compliance plan in the European Union, with changes to external linking that give developers more freedom to direct customers to ...

SAN FRANCISCO--(BUSINESS WIRE)-- Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences ...

Now that mobile deep linking — the process of linking into specific sections of apps — has started to become widespread, it’s increasingly clear that apps should never have been isolated from one ...

Imagine your big night out on the town being completely planned and paid for with no more than five taps on your mobile phone. The seconds and minutes saved may seem trivial, but aggregated across ...

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand ...

When content in a mobile application doesn't have the correct code, it's hidden from searches on the rest of the Web and across devices. Deep linking lets you click a link in an app or mobile Web site ...

Google's new offerings could help mobile marketers optimize their web and app-based services in several ways. The Test My Site tool provides more information about website performance, with Google ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, ...

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can ...