Customer relationships have outgrown the era of static spreadsheets and manual tracking. Every click, call, and conversation now carries strategic value and the right CRM software ensures none of it ...

Courtney Reilly-Larke is the deputy editor of Forbes Advisor Canada. Previously, she was the associate editor of personal finance at MoneySense. She was also managing editor of Best Health Magazine ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most software companies don't have the budgets of Microsoft and ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...