NEW YORK--(BUSINESS WIRE)--Madhive, the leading technology company for local Connected Television advertising (“CTV”), today announced a definitive agreement to acquire Frequence Inc, the premier ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

LEXINGTON, Ky.--(BUSINESS WIRE)--Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for seven new ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

The collapse of local news is bad for democracy. Research shows that civic engagement is strongly tied to local news habits, and that communities with less local news have lower voting rates. And ...