The Little Rock, Arkansas-based florist Tipton & Hurst has been in business for 137 years and has enjoyed steady popularity within the community. Leaders at the company attribute this to the continued ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

CHANTILLY, Va.—In an update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services is now estimating that revenues across all local media in the U.S. will reach $172 billion in 2024, an ...

There has been a significant shift in consumer expectations: consumers want brands to acknowledge and even reflect their unique local communities. This once again highlights the importance of relevant ...

Newspaper advertising is a tried-and-true method that is still effective today. It can help local businesses stand out from a sea of digital competitors to reach their ideal audience. Read on to see ...