In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...