With a little practice and a strong video strategy, you can master this valuable marketing tool to help you dominate your local market.

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...

The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

The first step in a successful marketing campaign is fully understanding your unit's rental market. Learning about the local community, what's important to renters, and what tenants expect in a rental ...

Effective marketing is essential for success in today's fast-paced and always-changing corporate environment. Even though many businesses spend a lot of money on marketing, some important ...

In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, ...

Print ads that run in local or national, daily or weekly news publications Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind ...