Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

BluShark Digital will continue to operate under the BluShark brand, maintaining continuity across its leadership and ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

Reputation marketing is the art of harnessing the attention you generate from having a strong brand. Every business can benefit from a good reputation, but businesses with small service areas can live ...

Local Marketing Plus SEO, a digital marketing agency based in Kelowna, British Columbia, has announced the launch of comprehensive AI-powered marketing tools designed specifically for trades and local ...

Nielsen will provide local television measurement across Gray Media’s entire U.S. footprint in the 113 U.S. designated market ...