According to a new study from the Chief Marketing Officer Council, “Brand Automation for Local Activation,” in partnership with Balihoo, only 8% of the 296 brand marketers surveyed were extremely ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

The landscape of retail is undergoing a rapid, technology-driven transformation. No longer are generic vending machines simple dispensers of pre-packaged goods; the new generation of automated cotton ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

The Marketing team at Balihoo recently concluded a study of marketing professionals at over 270 national brand companies to better understand the role of local marketing and ROI metrics in their ...

Gargle, Inc., a premier dental marketing partner, officially launches its latest innovation: "Straighten While You…", a ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

RICHMOND, Va. (AP) - The Virginia Tourism Corporation is awarding more than $812,000 in grants to bolster local tourism programs. Gov. Terry McAuliffe's office says the funds will leverage more than ...

Marketing a franchise brand comes with its own unique set of challenges. Not only are franchisors trying to make an impact in an increasingly competitive and noisy landscape, but they also have to ...