BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

Yahoo, Google, Verizon SuperPages and others are all investing heavily in strategies to attract local retailers and other advertisers online. The value of the local ad market is estimated to be as ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

Is it time for the Internet to declare victory? A Borrell Associates report out today says local Web advertising will pass local print advertising next year. Online spending was up 21 percent in 2011.

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

Next year offers both an Olympics and election for advertisers, but how impactful will those be for broadcasters’ bottom lines? Media buying executives from IPG Mediabrands, Publicis and Sage Media ...

Newspaper Web sites hold a big lead over other local publishers in local online revenue, according to Borrell Associates, a research and consulting firm that follows the newspaper business. The ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

The guys at Smart RTB work on 11th Street instead of Wall Street, but they are stockbrokers just the same. Through programmatic media-buying technology, they target ads to internet users and to mobile ...

In 2025, healthcare marketing for medical practices is shaped by two digital powerhouses: local SEO and AI tools like ChatGPT or Google Gemini. The global digital health market is set to generate $197 ...