Growth in traditional local advertising--including classifieds and print Yellow Pages--will be flat or negative in the coming five years, but advertising in the online version of the same media will ...

Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has ...

In a move to cash in on a booming market for local business searches, SBC Communications and BellSouth plan to acquire YellowPages.com. Together, SBC and BellSouth plan to develop a comprehensive, ...

Former House Speaker “Tip” O’Neil once said, “All politics is local,” meaning that what mattered most to constituents was what happened in their own neighborhood. A similar philosophy is emerging in ...