Here's what you can do to prepare for the time when the rollout of local business profile pages becomes more widespread and official. In early March, Matt Southern was one of the first to be in the ...

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are now affiliated to your Local Service Ads account. That means your reviews will ...

Last week I presented to a franchised travel company about local area marketing for their franchisees. Small and large businesses alike often need to adopt a different strategy when it comes to ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

Instagram is introducing a new way to showcase local businesses with in-app profile pages. Raj Nijjer alerted me to this feature while providing several screenshots. As you can see in the examples ...

When it comes to local SEO (search engine optimization), the main objective for most businesses is to be found at the top of Google Maps, as it’s where the majority of attention (and clicks) gravitate ...

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, ...

Opinions expressed by Entrepreneur contributors are their own. A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that ...