Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

The move from blue links to conversational AI forces marketers to rebuild local strategies around precision, consistency, and real-world validation signals. In organic search, disruption has always ...

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. AI Mode in Search now supports ...

Search is changing faster than ever – and 2026 may be the year it fully breaks from the past. Over the last year, AI has reshaped how people discover, decide, and convert, collapsing the traditional ...

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...