Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to help businesses scale. In today's highly competitive digital landscape, optimizing ...

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management. When it comes to local SEO, Google ranking is everything. You ...

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through ...

Creating a great online experience for local searchers is rooted in intent matching. You need to know how consumers are searching for the brands, goods, services, features, amenities, and qualities ...

A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition analysis, ...