Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

Yelp is launching a new ad format that lets national brands co-market with local businesses – even those without a physical location. What’s new. Yelp’s new Local Co-branded Showcase Ads allow ...

As radio turns to new tech tools for hypertargeting, Audacy is highlighting two recent campaigns, one for a national sportsbook and another for a major telecom brand, that demonstrate how personalized ...

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is "typically priced lower than ...

Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface, per details the company shared in advance of its ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

Wright’s Market has been a fixture of Opelika, Alabama, a town of around 30,000 near Auburn University, since the 1970s. The supermarket relies on the Supplemental Nutrition Assistance Program (SNAP) ...