Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

It probably makes sense for me to clarify some terminology that I often take for granted in my industry, but that confounds others around me (including my wife, in the rare instance that I get her to ...

Nowadays, many software companies are committed to expanding their markets to other countries and even to the world. To gain a foothold in other countries and regions, localization is a critical task.

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...