There's nine days left until Super Bowl XLIX and the talk about game-day TV ads is already heating up. One little-known glue company from Ohio, Loctite, is one of a dozen companies buying a Super Bowl ...

The wild Loctite ad on the Super Bowl created a buzz that just might, ah, stick, and that’s good for the Hartford-area brand. It gained attention partly because the 30-second spot was the brand’s ...

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This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A local company made its Super Bowl debut ...

No product category is safe from advertising cliches. The proof is in the glue: if even adhesives have their standard pitch, then nothing is safe. Exhibit one is the famous ads of people using super ...

We may receive a commission on purchases made from links. When it comes to home DIY projects, choosing the right adhesive is a key factor. Two of the most popular options are Gorilla Glue and Super ...

How do you make an adhesive brand a household name? Throw a dance party during the Super Bowl full of people wearing fanny packs! That’s what Fallon did for Loctite with a spot called “Positive ...

The agency encouraged the glue maker to bet big on the ad industry's biggest showcase with its #winatglue campaign. © 2025 American City Business Journals. All ...

Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The super glue brand's spot featured a variety of people in fanny packs dancing and using Loctite to fix things.

MINNEAPOLIS, MN--(Marketwired - May 13, 2014) - Creative agency Fallon Minneapolis is set to launch its first campaign for Loctite Consumer Adhesives on Tuesday, May 13, 2014. The new campaign will be ...