There's nine days left until Super Bowl XLIX and the talk about game-day TV ads is already heating up. One little-known glue company from Ohio, Loctite, is one of a dozen companies buying a Super Bowl ...

No product category is safe from advertising cliches. The proof is in the glue: if even adhesives have their standard pitch, then nothing is safe. Exhibit one is the famous ads of people using super ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A local company made its Super Bowl debut ...

Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd - 22 ...

The wild Loctite ad on the Super Bowl created a buzz that just might, ah, stick, and that’s good for the Hartford-area brand. It gained attention partly because the 30-second spot was the brand’s ...

How do you make an adhesive brand a household name? Throw a dance party during the Super Bowl full of people wearing fanny packs! That’s what Fallon did for Loctite with a spot called “Positive ...

Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The super glue brand's spot featured a variety of people in fanny packs dancing and using Loctite to fix things.

If you’re working on a project that is tearing up the skin on your fingertips, reach for some super glue. Just add a thin ...