Ws model the effects of variety-seeking and marketing-mix variables on consumers' purchases of coffee using a nested logit model. We premise that on any given purchase occasion, the utilities of ...
American Journal of Agricultural Economics, Vol. 85, No. 1 (Feb., 2003), pp. 248-253 (6 pages) Substantive income effects are incorporated in a logit or nested-logit model by assuming that utility is ...
The search for objective analysis in the cause of making informed investment decisions is the Holy Grail of finance. Unfortunately, narrative risk continually threatens to derail us on our crucial ...
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