Ws model the effects of variety-seeking and marketing-mix variables on consumers' purchases of coffee using a nested logit model. We premise that on any given purchase occasion, the utilities of ...

Methods are presented for analyzing data generated by asking respondents to rank a set of items. Based on a conditional logit model, these methods allow us to estimate and test for differences among ...

Citations: Abdallah, Tarek, Gustavo Vulcano. 2021. Demand Estimation under the Multinomial Logit Model from Sales Transaction Data. Manufacturing and Service Operations Management. (5)1196--1216.

The search for objective analysis in the cause of making informed investment decisions is the Holy Grail of finance. Unfortunately, narrative risk continually threatens to derail us on our crucial ...