The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL. The NBA logo is one of the most identifiable images in sports, but there’s been a ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

The interlocking NC logo, once primarily used for athletics, now represents the entirety of the university. That decision didn't come cheap.

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The Super Bowl logo has become more of a talking point among NFL fans over the last few seasons. Part of the reason for that is a conspiracy theory that the colors of the Super Bowl logo determine ...

The new logo for Vice President Kamala Harris’s campaign was ever so slightly redesigned this past weekend. Voters are unlikely to tell the difference, but design nerds will be happier. The crossbar ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

A catchy logo helps to identify your business or products to your customers or consumers and to differentiate your products or services from those of your competitors. A logo can be a symbol, artistic ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...