Standing out in the beverage aisle isn’t easy these days. Though a bright can and some great graphics can help. While the brand has always oscillated between modern and retro, today 7UP is back with a ...

Sonic branding has exploded onto the design scene in the past year, so it comes as no surprise to me when a new brand hops on the bandwagon. The latest to join the club is none other than 7UP, with ...