A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

Maureen Ballatori is the Founder + CEO of 29 Design Studio Branding & Marketing, an agency specializing in food, beverage and agriculture. In business, if you want to make complex ideas simple and ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

UCF’s classic “Knighthead” logo has received a facelift as the athletics department begins to prepare for bigger stages and brighter lights in the Big 12 Conference. The new logo, which serves as a ...