We’ve all heard about the importance of “branding” one’s business. It’s important to present a strong, cohesive image to customers, and a logo can help you do that. Now, you don’t need to be a design ...

What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...