In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel has issued a statement following the immense backlash received over company rebranding. Cracker Barrel confirmed that key iconography as well as signature menu items will remain.

Cracker Barrel has unveiled a new logo design, sparking criticism from fans online. The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a ...