Anyone who grew up going to the same restaurant weekly knows how much it stings when your favorite nostalgic spot undergoes a modern rebrand. A new logo is usually the first thing to come, and it's ...

Inspired by all the recent logo refreshes across the tech world, we’ve decided to compile a list of some of the best classic or retro computer and tech logos we could find. So take a scroll through ...

Gary Singer, CEO of the marketing neuroscience firm Buyology, theorizes on the NBA’s new yen for all things yesteryear. We’ve come to expect that sort of schmaltzy branding from baseball — America’s ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

The Brewers rang in the franchise's 50th anniversary with a launch party at Miller Park on Monday night, and while the team brought out some iconic figures from the team's past, it was a another blast ...

Few things are ingrained in our heads, such as the logos of iconic global brands. Millions of dollars are spent on creating a visual identity that earns a tiny space in your head, so when a cola major ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

NASA Engineers have just finished applying the final coat of clear over the beloved "worm" logo on the rocket boosters of the Artemis II, which marks the return of the bold red letters that best ...

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...