Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers have faced the challenge of getting their business to stand out amongst the chatter. It’s a ...

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

Opinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions?

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Whether your search engine optimization (SEO) strategy ...

Long-tail keywords can help even smaller and newer websites to "steal" traffic away from the big and established players. All it takes is some intelligent keyword research and content creation. So ...

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Long-tail search and keywording are not new. In fact, I first heard about this online marketing strategy 13 years ago when I was leading marketing for none other than a small search company called ...