Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...

Researchers have discovered a new pathway to forming long-term memories in the brain. Their work suggests that long-term memory can form independently of short-term memory, a finding that opens ...

Using optogenetics techniques, scientists from Max Planck Florida Institute of Neuroscience identified a new pathway for forming long-term memories in the brain. Their findings suggest that long-term ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...

Scientists discover a new pathway to long-term memory formation in the brain that can bypass the formation of short-term memory. Researchers from Max Planck Florida Institute for Neuroscience have ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

Memory can be broken down into multiple types, including long-term memory, short-term memory, explicit and implicit memory, and working memory. Memory is a process in your brain that enables you to ...