American Airlines has revealed what’s changing—and what’s staying the same—in its AAdvantage loyalty program in 2026. The ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

India and China travelers more confident than U.S. and U.K. peers, while AI tools & credit cards disrupt loyalty programs.

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Southwest Airlines and Marriott International came away big winners at the 2022 Freddie Awards on Thursday, which is excellent news for travelers who are members of the two companies' respective Rapid ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...

NEW YORK, Feb. 25, 2025 /PRNewswire/ -- Ascenda, the industry leader in loyalty-as-a-service, has partnered with Galileo Financial Technologies, SoFi Technologies, Inc.'s Tech Platform (NASDAQ: SOFI), ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

CORA Loyalty, the loyalty portfolio arm of CORA Group ("CORA"), advises financial institutions to move beyond product-based rewards and adopt enterprise loyalty strategies that recognize and reward ...

A report by Arrivia found that only 42% of people used their awards to lower the cost of a trip. Customers pay for these "free" perks with fees and inflated travel prices. Travel companies removed ...