Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Our Place launched a new loyalty program called the Dirty Dishes Club. Members earn points for every dollar spent, receive free shipping on orders over $85, and get early access to sales. There are ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

Although change is rarely easy, it’s essential to grow. Many forward-thinking companies recognize this and embrace change, even when changing programs and processes means initially upsetting some of ...

Originally launched in 2012, Carnival Cruise Line's tiered Very Important Fun Person (VIFP) loyalty program has long been popular with its most loyal cruisers. But after years of hints and speculation ...