SeenThis and Lumen Research Launch Attention Measurement Model Powered by SeenThis Adaptive ...

Initial testing shows that campaigns powered by SeenThis’ adaptive streaming delivered an 1,859 APM score (attention per 1,000 impressions) versus traditional out-stream video. SeenThis exceeded Lumen ...
exchangewire.com

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s ...
Seeking Alpha

Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing ...

NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced a partnership with Lumen ...
MediaPost

Snapchat Adds Attention Measurement Via IAS, Lumen

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...