Multifactor authentication (MFA) is often hailed as a silver bullet in cybersecurity. Microsoft once claimed that MFA could block 99.9% of account compromise attacks. Yet, attackers have repeatedly ...

Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...

Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define ...

Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often ...