Over the last few years, Trek and the brand's accessory subsidiary Bontrager, have pushed hard to make a name in cycling safety. A central pillar of that is a unique design for a full range of helmets ...

As one of the biggest companies in the bike industry, Trek can always count on getting a lot of attention for its product launches. But in March, a teaser for a new technology it claimed only appears ...

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Last month, Trek and Bontrager unveiled a line of new cycling helmets that are reportedly a significant upgrade in terms of safety. In fact, according to Trek the helmets are 48 times more effective ...