One Cosmo editor says: "It's the icon to beat all icons! Ruby Woo has the most recognizable, true red color that really does ...

Attention makeup lovers: there is a new liquid lip pigment on the market, and it comes in the form of MAC's newly released Vamplify collection. While the glosses aren't matte like a typical liquid ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Make-up Art Cosmetics, better known as Mac, is one of the most well-known make-up brands in the world. Since it was founded in 1984, the brand has expanded into a cosmetics empire that is now sold in ...

This is the one thing on sale (out of many things on sale we write about) you should buy today. Read more here. Ulta has been rolling out some impressive limited-time sales of late. Today, I spotted ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story Merit's Only Sale of the Year Ends Tonight — ...

MAC Cosmetics just quietly dropped six new metallic shades of their massively popular Retro Matte lipsticks—but there's a catch. You can't buy them in stores, only online. The Retro Matte Metallic ...