Forbes contributors publish independent expert analyses and insights. When Greg Joswiak, Apple’s Senior Vice President of Marketing, posted on X that something was on its way, everyone thought it was ...

Apple is expected to unveil several new products in October — primarily devices featuring the next-generation M5 chip. Rumors point towards new iPad Pro and MacBook Pro models — especially after both ...

Apple’s big event of the year took place in September, with the release of iPhone 17 series, iPhone Air, Apple Watch 11, Apple Watch SE3, Apple Watch Ultra 3 and AirPods Pro 3. Time for a quiet moment ...

Over the past few months, there have been rumors about a more affordable MacBook powered by an iPhone processor launching in late 2025 or early 2026. However, it is not entirely clear yet whether the ...

An Apple executive has confirmed the M5 MacBook Pro is imminent, and probably arriving Wednesday, October 15. Here's what and what not to expect from the launch. The tech industry has been waiting for ...