Forbes contributors publish independent expert analyses and insights. When Greg Joswiak, Apple’s Senior Vice President of Marketing, posted on X that something was on its way, everyone thought it was ...

Apple’s big event of the year took place in September, with the release of iPhone 17 series, iPhone Air, Apple Watch 11, Apple Watch SE3, Apple Watch Ultra 3 and AirPods Pro 3. Time for a quiet moment ...

An Apple executive has confirmed the M5 MacBook Pro is imminent, and probably arriving Wednesday, October 15. Here's what and what not to expect from the launch. The tech industry has been waiting for ...

Apple is expected to unveil several new products in October — primarily devices featuring the next-generation M5 chip. Rumors point towards new iPad Pro and MacBook Pro models — especially after both ...

Apple will initially reserve its MacBook Pro OLED display upgrade to the high-end 14-inch and 16-inch models with M6 Pro and M6 Max chips, while the base 14-inch M6 MacBook Pro will continue to ...