An age old direct marketing debate is getting new attention in e-communication circles: copy length. The number one concern on the minds of e-marketers, dwarfing factors like e-mail delivery and ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

E-mail marketing routinely garners the highest ROI and remains the most frequently used online marketing tactic, according to the Direct Marketing Association (DMA). However, e-mail success hinges on ...

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...

Paper letters have a final resting stop — whomever they are addressed to. From a practical standpoint, and a legal one, that feature of regular mail made understanding and applying privacy protections ...

Have you ever wanted to copy the header (To, From, Subject, etc.) and body from an e-mail in Mail? You can select the header area and copy it, and you can select the body area and copy it, but it ...

You’ve just started using a brand-new Mac. You launch Mail.app and start to compose an email to a friend. That’s when it hits you: You haven’t yet sent any messages on the new machine, so Mail.app ...