Just over a year ago, the Children’s Environmental Health Coalition, in Princeton, N.J., a health-education group that warns parents about toxins in homes and neighborhoods, aimed to improve the way ...

E-mail newsletters are a mainstay of customer relationship management, but that doesn’t mean that they’ve been ideal. They’re both static and labor-intensive; the newsletters are often prepared weeks ...

Kansans might start getting more political mail in the future thanks to a postage and printing budget increase for members of the Legislature. The Legislative Coordinating Council earlier this month ...

The use of direct mail as a marketing tool has been identified as a winner for this holiday season by Belardi Wong. The agency pointed out that direct mail has a very personal contact with customers ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...

Proton Mail is rolling out a feature called “Newsletters view.” Newsletters view is a focused space that organizes all of your subscriptions in one place to help you declutter your inbox. It features ...

E-mail can be a powerful marketing opportunity for your business. Like a Web site, e-mail messages can link your customers directly to the products and information that they need. With e-mail messages ...

Many e-commerce sites promote themselves with e-mail newsletters. But these companies often miss out on the revenue that’s possible by using a few little-known tricks. The divas of Marketing Sherpa — ...

I've seen at least 20 new articles this year about e-mail newsletters and how to improve them--and now the Nielson Norman Group Report comes out on newsletter guidelines. Unlike all these reports, ...