Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too. By Steven Zeitchik Senior Editor, Technology and Politics This year’s ...

Strong marketing can’t fix a product that underdelivers on promises. Customer experience drives loyalty, referrals, and long-term business growth. Build real value first — marketing succeeds when ...