AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index. You’ve spent hours ...

Now, with Google rolling out its AI Mode, the big change is that it embraces the conversational style pioneered by ChatGPT as ...

Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. Google explicitly confirms it makes ...

Google plans to make it easier for users to access AI mode by allowing them to set it as the default, replacing the traditional blue links. AI mode is an advanced version of Google Search that uses ...