Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone looking to smooth fine lines and wrinkles (or prevent them from showing up in the first place).

Hydrating skin prep is key.

Applying makeup doesn’t have to be intimidating, but it often feels that way. If you’re learning through online tutorials, it can be difficult to find someone who matches your desired makeup style, ...

Let’s talk about the wonderful world of makeup for mature skin because, age is just a number, right? When it comes to mature skin types, finding the best beauty products and techniques can be a ...

As we age, our skin, features, and beauty routines evolve — and adapting your makeup techniques can make a night-and-day difference in how fresh, radiant, and youthful you look. That’s where expert ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

The world of party makeup has evolved into an art form where creativity meets confidence, and the results are nothing short of spectacular. Whether preparing for a holiday gathering, birthday ...

With the demand for low-maintenance beauty solutions becoming more popular, beauty business players must provide services that merge technical skills with empathy to stand out from competitors. This ...

Learn 19 makeup styles that match your personality. From natural to full glam, find the perfect look for your face and any ...

Bennet Northen, who goes by @bennetnorthen on TikTok, went viral this month with 7.8 million views showing why "influencer makeup" isn't realistic for most people's everyday lives. TikTok / ...

Countless women spend hours perfecting their makeup routine, investing in expensive products, and following detailed tutorials, yet still feel frustrated when their final look falls short of the ...