Let’s talk about the wonderful world of makeup for mature skin because, age is just a number, right? When it comes to mature skin types, finding the best beauty products and techniques can be a ...

These 2026 makeup trends highlight skin-first makeup, wearable metallics, and the beauty shifts influencing the year ahead.

Applying makeup doesn’t have to be intimidating, but it often feels that way. If you’re learning through online tutorials, it can be difficult to find someone who matches your desired makeup style, ...

Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone looking to smooth fine lines and wrinkles (or prevent them from showing up in the first place).

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

The world of party makeup has evolved into an art form where creativity meets confidence, and the results are nothing short of spectacular. Whether preparing for a holiday gathering, birthday ...

Some wear makeup to naturally enhance their features and appear as if they hardly have anything on. Others prefer to dream up a full beat that entirely transforms their look (and mood). The latest ...

With the demand for low-maintenance beauty solutions becoming more popular, beauty business players must provide services that merge technical skills with empathy to stand out from competitors. This ...

Countless women spend hours perfecting their makeup routine, investing in expensive products, and following detailed tutorials, yet still feel frustrated when their final look falls short of the ...