This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms ...

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When it comes to Halloween, there’s one costume that you can always come back to year after year, like your favorite food or your comfort blanket: a cat. You can be a cute cat, a sensual cat, a big ...

Beauty influencer Amanda Diaz started her professional makeup artistry career at just 14 years of age before becoming a YouTube sensation. For Hispanic Heritage Month, Diaz opens up about her ...

In my extensive experience as an avid Halloween enthusiast (I consider myself an expert on all things Halloween makeup—clown makeup, fairy makeup, bat makeup, etc.), I’ve never really been that into ...

A mother surprised her young son with a makeup kit, recording his viral reaction on TikTok. On Oct. 2, TikTok user @samanthas2209 shared a clip in which she tells her followers that she recently ...