Add Yahoo as a preferred source to see more of our stories on Google. Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

Growing up in Belfast in Northern Ireland in the 80s and 90s I experienced a lot of homophobia. Wearing makeup would never have been an option for me, and though I always thought I was a creative ...

Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

Following his breakup with Jennifer Lopez, Alex Rodriguez is going for a glow up. The former baseball pro, 45, teamed up with Hims & Hers — the beauty and wellness company in which he and Lopez, 51, ...

Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...